Middle Tennessee hospitals are investing in mobile versions of their websites in hopes of attracting new patients and building loyalty with existing patients in the region’s highly competitive health care market.
The mobile movement seizes on two converging trends: More Americans are turning to the Internet as a source of medical information at the same time an increasing number of consumers are using hand-held devices to access the Web.
According to a recent study by the Pew Trust, 59 percent of U.S. adults age 18 and older now access the Internet wirelessly using a laptop or mobile device, up from 51 percent in April 2010. Of those, 61 percent are searching for health-related information, the study found.
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