Amazon is the most popular mobile retail site, reaching between 15 percent and 20 percent of smartphone owners during the holidays, according to a new report from Nielsen.
The top-five reaching mobile retail sites and apps are from Amazon, Best Buy, eBay, Target and Walmart.
Amazon, Target, Walmart and Best Buy all saw a significant increase in the reach of their mobile sites in the days leading up to Black Friday.
Amazon’s mobile site reached close to 25 percent of smartphone users during this period. The reach for all of the other top retailers was below 10 percent.