Tuesday, May 18, 2010

Expanding Mobile Web

Taptu, the search and discovery engine that indexes touch screen content, reveals in its second quarterly report that the Mobile Touch Web has grown 35 percent since last quarter, which represents a 232 percent annual growth rate. This puts its growth rate ahead of the App Store, currently showing an annual growth of 144 percent, but behind the Android Market growing at an annual rate of 403 percent, albeit from a smaller base.

The report, which covers January 2010-April 2010, also shows Mobile Touch Web sites rose to 440,100 from 326,600 in January. At this current run rate, the report predicts that the Mobile Touch Web will increase to 1.1 million sites by the end of the year, nearly twice Taptu’s original forecast, and nearly a full year ahead of our January prediction, fueled in part by the continued consumer love affair with touch screen phones, and even more importantly the rising sales of mid-range touch-enabled devices.

Key Findings From Taptu’s Quarterly Report Analyzing the Growth of the Mobile Touch Web:

1. The number of touch friendly websites is dramatically higher than just 4 months ago. At the end of 2010, we found 326,600 touch friendly websites. In April 2010, that number has increased to 440,100 sites. This represents a 35 percent increase in the quarter and an annual growth rate of 232 percent.

2. App Store numbers are up too, showing a comparative annual growth rate of 144 percent up to 185,000 apps. The largest growth has been in the Android Market, now showing 35,947 apps and an annual growth rate of 403 percent.
The iPhone is a strong platform, but it only accounts for 10 percent of the worldwide market of touch screen devices. If a company simply employs an iPhone application as their sole mobile strategy, they are only pursuing 10 percent of the market.

3. mCommerce/ Shopping & Services continue to dominate the Mobile Touch Web representing over 22 per cent of the 440,100 sites compared to the App Store where equivalent services represent fewer than 4 per cent.

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