AdMob announced that mobile web traffic in India has crossed a milestone figure of One Billion per month.
Since the inception of its India Operations in June 2009, mobile web traffic in India has increased significantly from 502 million to 1.2 Billion in March 2010.
“We are thrilled to reach and cross this landmark figure of over One Billion and hope to continue contributing toward the mobile ecosystem in India. The reported growth of over a 100 percent in less than a year is a testament to the growing Indian mobile web marketplace, we look forward to what is next given improved data plans and enhanced device capabilities” said Jeff Merkel, VP and Managing Director for APLA.
India generates the second highest Mobile Web traffic globally on the AdMob platform following the USA. According to Mahesh Narayanan, Country Manager India, AdMob “Mobile ownership and usage far outstrips ownership of PCs with Internet access in India. In the near future Mobile Internet usage is going to overtake fixed line internet usage in India.”
The AdMob platform includes a network of premium publishers and high quality content. Advertisers have the unique opportunity to drive consumer acquisition and brand engagement on the mobile web using this platform.