.mobi (also known as DotMobi) is a mobile top-level domain approved by ICANN and managed by the mTLD global registry dedicated to delivering the Internet to mobile devices via the Mobile Web.
DotMobi domain names were made available for public registration on September 26, 2006.So far more than 700000 .mobi domain names have been registered..mobi has already made headlines with several 6-figure domain sales, including,
Flowers.mobi for $200,000
Sportsbook.mobi for $129,800
Fun.mobi for $100,000
These results demonstrate the strong role .Mobi is playing in driving the creation of mobile content on the Internet.
Since 100% of .mobi sites must be optimized for viewing on a mobile phone, the main advantage of .mobi, from the users' perspective, is that they are guaranteed a site optimized for their smaller screens alone.
It is financially backed by Google, Microsoft, Nokia, Telecom Italia Mobile, Orascom Telecom, G Samsung, Ericsson, Vodafone, T-Mobile, Telefónica Móviles, SM Association , Hutchison Whampoa, Syniverse Technologies.