There are variety of methods which can help improve the usability of your site.They can be divided in to two categories: one which gather data from the usersand the other which is applied without actual user.
The follwing are the types of methods:
Cognitive walkthrough
Task analysis
Focus groups
GOMS
Heuristic evaluation
Individual interviews
Usability testing
Prototyping
Online survey
Usability evaluations can be done at many stages during design and development process. it depends upon which method you choose.
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